Public Relations and Thought Leadership Officer

Position Overview 
Organization: Kids Help Phone
Title: Public Relations and Thought Leadership Officer
Position: Full Time Permanent
Reports to: Director, Strategic Communications and Community Impact
Location: Toronto, ON (temporarily remote due to Covid-19)

Is this you? 
Are you motivated by the opportunity to positively impact mental health for young people in Canada? Would you be passionate about helping young people deal with the challenges of growing up in today’s complex, ever-changing, technology-driven world?
Kids Help Phone is on a transformational journey, one that will change the landscape of youth mental health in Canada. If you are a person with the drive and passion to be a member of Kids Help Phone’s Campaign team, this could be for you. We need a team who is willing to lead change, and help fuel the journey. All team members will have a desire to make a real difference in young people’s lives. It will take courage. It will take resilience.
Does this sound like you? If so, then keep reading…

The Position 
Reporting directly to the Director of Strategic Communications and Community Impact, this role will elevate Kids Help Phone as a thought leader in youth mental health on a national stage. Under your guidance, Kids Help Phone will not only be in demand as keynote speakers at conferences/councils/webinars, asked for interviews by national media as the expert in youth mental health but also heralded as the innovator building unprecedented access for every young person who need our help.
The successful candidate should have experience as journalist or PR leader in a previous organization. The PR and Thought Leadership Officer has an understanding of working in a flat organizational structure and possess exceptional communication skills, both written and verbal. The candidate will be a proven implementer and change agent with the ability to facilitate and participate in discussions that impact the entire organization. They’ll be a role model with a can-do attitude and will be prepared to roll up their sleeves to get things done.

What you’ll do

Run PR campaigns that deliver measurable results and meet objectives
Develop an extensive media relations plan inclusive of pitch campaigns, media monitoring and reporting
Develop and execute strategic relationships with media, influencers and celebrity spokespeople
Write and publish Press Releases and Thought-leadership pieces
Develop and design press kits
Media trained with demonstrated spokesperson experience
Provide media training for internal stakeholders
Maintain the CEO’s calendar for internal and external engagements
Create white papers that generate leads
Create opportunities for Kids Help Phone to participate in meaningful events and conferences
Coordinate speaking events
Approach areas to foster recognition, including award coordination
Manage brand reputation by monitoring and managing review sites (i.e. Indeed, Glassdoor)
Coordinate, develop and execute Integrated Marketing Communication plans for external events

What does a typical day in the role look like

Act as the main point of contact for all incoming media requests
Assess asks and evaluate for potential opportunities and risks
Determine appropriate spokesperson within the organization
Coordinate interviews and develop interview briefs to prep spokesperson
Engage brand and communications team to develop or promote relevant content on our channels that coincide with the media ask
Deliver post interview report to the Director of Strategic Communications

What you’ll need 

Bachelor’s degree in Communications, Public Relations, Journalism, English or related field
Minimum 5 years experience in journalism
Strong writing skills
Strong media skills and ability to strengthen and build relationships
Possess strong national media relationships
Demonstrated experience in executing influencer marketing campaigns and PR announcements
Ability to be flexible in a fast paced environment
Highly organized, detail-oriented, proactive, and a natural problem solver
Effective communication and collaboration skills, e.g., collaborative open style, working in teams, strong written and oral communicator, strategic thinker with ability to execute plans, calm under pressure
Demonstrated written ability through published white papers or nationally published articles
Bilingual an asset but not mandatory

And finally… 
Are you are inspired by helping to meet the quickly evolving needs of young people in Canada today and are ready to contribute to a dynamic organization dedicated to improving their mental health and well-being?
History in the making!
Does this sound like a journey you want to be a part of?

Join us! 
Visit https://workforcenow.adp.com/jobs/apply/posting.html?client=KIDSHELP&lang=en_CA
Open the posting and click the “Apply” button in the top right corner of the page. Please attach a single file with your resume and cover letter titled:* lastname_firstname_PR, Thought Leadership Officer *
For more information about Kids Help Phone, please visit our website at Get Support – Kids Help Phone

The Organization
Kids Help Phone is a Canadian and world leader, known for their expertise and continuous innovation as Canada’s only 24/7 professional counselling and information service for young people in both English and French. They have been pioneers in virtual care and e-health solutions for young people in Canada for over 30 years.
Since 1989, they have offered kids, teens and young adults a critical lifeline of hope and support through their free, anonymous and confidential services, which research shows significantly improves youth mental health.
Young people reach out to Kids Help Phone’s professional counsellors and trained volunteers from every corner of the country via phone, Live Chat and texting, and benefit from their database of local youth-serving programs. Kids Help Phone’s website is a widely recognized model of youth-focused design; offering therapeutic tools, games, information, and counselling.
Accredited member, Imagine Canada Standards Program.
At Kids Help Phone, we embrace and celebrate an inclusive, diverse and accessible environment, where all employees and stakeholders feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of the communities we live with and serve. We are committed to inclusive, barrier-free recruitment and selection processes.
Kids Help Phone is committed to providing barrier-free environment and accommodation in accordance with the Accessibility of Ontarians with Disabilities Act (AODA). If contacted for an employment opportunity, please advise Human Resources person if your require accommodation at any stage of the recruitment process.

Kids Help Phone
Get Support – Kids Help Phone
Kids Help Phone is Canada’s only 24/7 national service offering professional counselling, information, referrals and volunteer-led, text-based support for young people in English and French. (264 kB)